Snackboarding: mixing Asian snacks and sweet shreds 🛹

DURATION

6 weeks

MY ROLE

Visual Design

Daily Content Challenge

Asian food. Skateboard cool.

Since graduating college, I’ve been feeling uninspired and unmotivated to design anything. I just needed something to kickflip me out of this design funk I was in.

CHALLENGE

Create 30 skateboards based on different Asian snacks for 30 days, using only 2 hours for the research, sketching, and publishing every day.

REFLECTION

It took me much longer than 30 days to finish this challenge. I got really in my head and doubted myself so much throughout the whole process. But with the encouragement of friends, I was able to put out all 30 skateboard designs.

AsianSnackSkateboards_Calpico_Behance.gif
 

2 hours.

That’s all that I gave myself to sketch concepts, finalize a design, and post to Instagram every day throughout this challenge. Sounds easy enough, but it was much harder than I expected… who knew that you can’t overthink when you only have 2 hours to create something 🤷🏻‍♀️

I want two decks just to put on my wall.

— Reggie Ballesteros, Youtuber

Artboard 14_3@2x.png
 

Results

+234%

Content Interactions


+54.4%

Accounts Reach


+25.6%

Followers


+200

Shares


9

People wanting to buy decks

 
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Getting physical and digital: Designing a fitness app for Outdoor Voices 🤸🏼

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From AAPI to NHPI: expanding Spotify’s Asian American Pacific Islander Heritage Month campaign 🌴